Yamazaki Home

Branding
Creative + Art Direction
Content Strategy
UX/UI Design
Shopify Ecommerce Platform
Package Design

Where Japanese Home Design Meets American Living

The Challenge: Yamazaki Home needed to establish its first D2C presence in the U.S. market at a pivotal moment—nesting consumer behaviors had sparked unprecedented demand for thoughtful home organization solutions. Working with a lean Brooklyn-based team, I led the strategic repositioning and end-to-end creative execution to translate Japanese minimalism into a brand system that resonated with American consumers.

The Solution: A holistic brand-first approach that prioritized warmth over sterile minimalism. The creative strategy included developing comprehensive visual identity, messaging architecture, and lifestyle photography that positioned the product as enabler rather than hero—showing how thoughtful organization creates space for life, not just storage.

The Shopify ecommerce platform was built from the ground up, optimized for conversion, personalization, and customer data capture, while creating scalable brand infrastructure for the team to maintain consistency and grow efficiently.

The Impact: The launch increased brand awareness, engagement, and revenue while improving operational efficiency through scalable brand systems. The new platform set performance benchmarks: 13% increase in conversion rate, 21% increase in average order value, and 36% increase in return customer rate.