New York City based
Creative/Art Direction + Design
Currently ECD/Head of Design
@ thelab NYC

Vistaprint


Creative + Art Direction
Design System
Content Strategy
UX/UI Design
Vistaprint offers made-to-order designs and custom printing for thousands of small businesses around the world. They needed to streamline their customer journey, so we partnered with their development teams to deliver a modular design system. The system was adapted for several global markets. The results was an improved user experience, increased brand consistency, and more efficient internal teams. In addition to a 12% increase in product configuration completions and 8% increase in average configured product value. 



CREDITS
Role: Creative/Art Direction, UX/UI Direction, Account Management
UX: Sheri Hyman
Design: Yerin Heidi Kwon and Monica Wong
Producer: Rebecca Hammett
© ANDREA PABALAN