Qdoba

Branding
Content Strategy
Creative + Art Direction
Visual Design
CRM + Social

Qdoba is a leading fast-casual restaurant in the US and Canada, serving up Mexican-style cuisine to more than 700 locations. With the launch of a new 360 nationwide campaign, Making the world a more flavorful place, we worked with Qdoba leadership and partners to refresh the brand expression for a more modern, crave-worthy appeal. Inspired by fresh ingredients and big flavors, we leaned into vivid colors, bold typography, and a friendly tone of voice. Through a test and learn approach, creative spans across signage, marketing, social, and all digital touch points.