Qdoba

Branding
Creative + Art Direction
Omnichannel Execution

To support Qdoba's nationwide campaign launch—Making the world a more flavorful place—we partnered with leadership to evolve their brand expression for 700+ locations across the US and Canada.

The Challenge: Translate fresh ingredients and bold flavors into a modern, crave-worthy visual system.

The Solution: Vivid color palettes, confident typography, and an approachable voice that scales across every touchpoint—from in-store signage to social and digital channels. A test-and-learn methodology ensured brand consistency while optimizing performance across diverse customer interactions.

The Impact: A cohesive, adaptable brand system that drives engagement and supports commercial growth across physical and digital environments.