New York City based
Creative/Art Direction + Design
Currently ECD/Head of Design
@ thelab NYC

Hello. 


I’m a creative leader who inspires teams to produce exceptional, performance-driven experiences for both client and consumer.

Whether I’m pitching new clients, launching or growing brands, or nurturing team relationships, I blend free form thinking with design, business, and strategic expertise to deliver unique and impactful creative solutions.

I believe that the best ideas start with vision and develop through a collaborative, iterative environment. Creativity and business go hand-in-hand, and the end product will only be as good as the ingredients that make it.

I’m a Filipina American currently living in the Greater NYC area.


How can I help your project?

Brand, Creative, Content Reseach + Strategy
Brand Identity, Logos + Guides
User Experience + UX Flows
Responsive Visual Design Systems + Toolkits
Creative Direction + Design Execution
Brand Marketing Concepts + Campaigns
Art Direction + Shoot Planning
Motion Design Direction + Storyboards
Print + Package Design Concepts

How can I support the team?

Creative Project Leadership
Cross-Functional Collaboration
Skillsharing + Facilitation
Creative Process Goal Setting
Ideation + Workshops
New Business Pitches


Clients + Collaborators

Brooklinen
DevaCurl
Qdoba
Yamazaki Home
Absolut
VistaPrint
Welspun
Chicos
Onelink First Alert
JCP
DropBox
Facebook
Revo
Vera Bradley
Club Monaco

© ANDREA PABALAN