DOGTV

Branding
Creative + Art Direction
Broadcast Toolkit

DOGTV is a unique streaming service for dogs, with science-supported content designed to entertain pets and their parents. Their mission is to alleviate stress and anxiety for our four-legged friends throughout the day. The objective was to modernize the DOGTV brand and capture the attention of a mainstream audience without alienating the existing viewership. Built from a vision of a world where no dog ever feels alone, the rebrand strikes a balance between play paired with the emotional side of pet parenthood. We worked with the DOGTV team to create a new design system, a comprehensive brand book, and a toolkit of motion assets spanning broadcast, marketing, and digital channels.