DevaCurl

Branding
Content Strategy
Creative + Art Direction
UX/UI Design

DevaCurl is a haircare and styling brand for the curl community, and were in need of brand refresh and e-commerce website. Our creative strategy focused on instilling empowerment and self-confidence for the consumer, as well as providing support for haircare professionals through the DevaCurl Academy. As Creative Director, I organized a series of team outings, facilitated a series of discovery workshops with the client, and helped DevaCurl to redefine their playbook to represent all curls in an inclusive and diverse way.