Brooklinen

Branding
Content Strategy
Creative + Art Direction
Visual Design
Seasonal Campaigns
Ecommerce
CRM + Social

Brooklinen, a start-up lifestyle brand specializing in luxury bedding, had seen a successful launch on Kickstarter and needed help with branding. I spearheaded the creative team in identifying conceptual territories, taking inspiration from a variety of sources from bed-ins for peace to Jean-Luc Godard’s Area Rooms. Together, we delivered a brand book, packaging, suite of digital brand assets, and a strategic roadmap covering campaigns, collaborations, and editorial content.