Absolut Vodka

Concept Ideation
Creative + Art Direction
Visual Design

Absolut are a global vodka brand renowned for making a splash with their campaigns. They came to us with a broad marketing strategy, from which we developed conceptual territories for national brand campaigns. We drew inspiration from pop culture, art history, and social media, making sure every idea was infused with energy and fun, and supported each concept with key visuals and 360 tactical marketing activations.